Michael Chu’di Ejekam, Expert Retail Developer, Comments on Shoprite’s strategy to be successful in Nigeria’s emerging market. Michael Chu’di Ejekam, a recognized authority in retail real estate investment, comments on the resilience of Shoprite’s Nigeria earnings despite foreign exchange controls and a sharp drop in crude oil prices. Shoprite is Nigeria’s largest hypermarket by sales volume. According to the Bloomberg article, derived from Shoprite Holdings half year financial results for the period ending Dec 31st 2015: “Nigeria showed healthy sales growth despite a slump in the price of crude oil and foreign exchange controls”, Basson said. The retailer plans to
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